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I actually like both kindle commercials, and I think they do get their messages across rather well (although the tampon-looking one does drive me a bit crazy; I would never run around with my ereader in my hand, let along dance around on top of railings with the ereader dangling precariously....).
As I watched one of those kindle commercials, I commented that this is why no one knows what a sony is- sony has never advertised its readers anywhere I've seen.
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