Regarding the argument that Amazon can do whatever they want, that may not be true depending on where you live. The same argument can be made for e-harmony (the online matchmaker), but they were recently sued in California and lost because they provide their service for straights but not for gays.
I'm not saying the cases are the same, because they aren't, but I don't put a lot of stock in the idea that Amazon can discriminate if they want to.
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