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Sony makes wonderful products, unfortunately niche products has always been a bit of an achilles heel for Sony.
Their sales strategies for such products are oddly disjointed, usually relying on their central website to provide most of the sales. Witnessed by the fact that other e-book readers are so readily available where people buy them, and Sony's are absent.
It's always odd when people want to spend their money on Sony readers, but Sony isn't letting them, by not ensuring a wide availability in brick and stones stores where people buy this kind of electronics. In many other countries, only one of the models are even available.
It's a shame since the product is of good build quality, has an appealing design and functions with a very high usability that makes it appealing to a larger demographic than some of the other e-book readers available.
It just doesn't look like this is something thats important enough for Sony to keep on top of, they made a great product, and sort of left the ball there.
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