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Thought it was a clever advert.
In thirty seconds, it manages to clearly make the points:
- Reading a book on a Kindle IS reading a 'real book'.
- You can read it in the sun without suffering from glare.
- It's ridiculous to feel superior simply because you're reading a pbook.
- Using an ereader in public is a good conversation starter (and a way to pick up pretty girls).
All bundled up in a trite little scenario.
An advert that just makes you want to go and read a book wouldn't have the desired effect: it would just make most of the audience read a pbook later that evening.
I didn't feel the woman was portrayed as being stupid at all. She was smart enough to feel silly citing being able to fold a page corner down as an advantage, and open-minded enough to try the new device. Listen to the accent and voice they choice: if they had wanted the audience to end the advert thinking that 'pbooks are bad', they would have portrayed her in a very different way. The advert is just saying (as most of us do) that ebooks offer an entirely similar reading experience and, in addition, are highly portable and can hold hundreds of books.
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