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There's a huge problem in attracting advertising to ebooks. Unlike other media, it's impossible to project sales potential of an ebook title. I can see advertising, though, applying to a particular device or a brand author with a sales track record that can fairly be applied to his/her digital versions.
Smaller advertising revenue might be available to a target-readership of specific genres and non-fiction/technical. Again, though, there are no meaningful sales projections on which to base advertising cost.
Unless an advertiser is tied to some means of increasing basic 'on launch' payment for space as sales build, I think we're in a cocked hat. Neil
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