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Figuring out how much an author should get for ads sounds problematic to me. Is each ad going to be about just one author or a group defined by genre for example? And who decides which authors get ads and/or how much attention via ads? Advertising isn't a cheap thing to arrange I'm sure. Someone has to do the physical work to create the ads and if people are in the ad vs. a still image ad they have to be paid, etc. And should an unknown author get the same percentage from the ads as a name author? Plenty of things to work out yet I would think.
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