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Old 05-05-2011, 02:40 PM   #49
fjtorres
Grand Sorcerer
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Quote:
Originally Posted by Kali Yuga View Post
I guess no one told Harlequin that ebook sales are supposed to destroy their business model...

http://www.publishersweekly.com/pw/b...harlequin.html
Reading their projections ("instability of print sales" "ebook growth") their *old* business model *is* being destroyed...
...by their new, ebook-powered business model.

Well-run businesses don't wait for competitors to render their product or process obsolete; they do it themselves to stay ahead of the crowd.
Harlequin is one of the examples of how to succesfully exploit the new status quo to grow an already successful business. They even have their own ebookstore as well as selling through retail ebookstores, so they're not at anybody's mercy.
And they're building a parallel business in the ebook-only Carina press, to boot.

They smelled the coffee so, instead of whining, they got themselves a supersized mug and a box of donuts.
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