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I don't like the last linked Kindle commercial. It shows people running around and jumping while holding a naked Kindle. It won't take much for it to slip out of the hands and fall and break. Amazon needs to get off their ass and show the Kindle in the commercials with a proper case so if people emulating the bad things (to do with any eink reader) in the commercial, the Kindle at least has a chance of maybe surviving.
I can see others saying..."My reader is better made then a Kindle so it can stand up to those thinks they do on the Kindle commercial without a case". Amazon, get a grip on reality please.
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