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Old 05-05-2011, 01:49 PM   #16
speakingtohe
Wizard
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Quote:
Yes, but that cost disparity is not that huge -- around 15%
Book retailers (stores) mark up books by 40% average. The price is the one quoted on the cover but they buy the books for 40% less than an individual does.
They have to make a profit to stay in business.

This discount is in pretty well addition to the aforementioned 15% as the ebook sellers profit if not bought directly from the publisher is typically 10% or lower.

Some retailers discount all paperback books including new and bestsellers by up to 25%

Distribution of pbooks costs are preproduction, promotion, printing, shipping, sellers profit, getting paid.
Distribution of ebooks costs do not have shipping, printing, and provide a much lower profit margin to a reseller.

Helen
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