Thread: New Kindle Commercials
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Old 05-05-2011, 01:12 PM   #16
elemenoP
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Quote:
Originally Posted by queentess View Post
Right, but that doesn't help Amazon sell a product. And given the tongue-in-cheek manner of this commercial, I'd guess it's supposed to appeal to, well, people like me. Probably youngish suburbanites.
Actually, I don't think that's true. B&N sells both pbooks and readers/ebooks so promoting "reading" makes sense. But couldn't you say the same for Amazon? They could promote and sell readers, ebooks, pbooks and make money off of all of them. So why shouldn't Amazon have the same strategy?

As to your other point, I'm an old urbanite (turning 40 this year, live in NYC) so you may have a point there!

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