You may think their reg's are ridiculous, but they are their regs .........
And the French, among other things, are very watchful of their culture - especially their language, as I'm sure all know! - unlike a great many other nations, and it hasn't done them any great harm.
As rogue librarian said, it's hardly new, and the principle seems to work for them.
And to follow on from mr. ploppy, they do have small bookshops still..........