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Originally Posted by grumpy3b
have people learned nothing from the iOS device phenomena? Apple does not provide the best of anything; what Apple does provide is a brand people simply feel good about in a sea of option overload. It's the same logic for the existence of "value meals", special pre-defined coffee drinks in coffee houses, etc. These items are all to be had as individual options that actually can drive away people who simply don't like to decide or feel the might make a bad choice and maybe embarrass themselves. So a company that not only provides a trusted brand name but also relieves people of the need to decide will probably always be the choice of far more people.
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I think you're underestimating Apple. iPods and iPhones (and later iPads) took off because of the interface. Apple really has a genius with interfaces. The other problem with the analysis is that people looking for a good color tablet already have good default options: iPad if you've got the money for it, and Nook Color if you've got a little less money for it. If Amazon was to get into the tablet space, they'd be entering a crowded field, and they'd be doing it for no good reason, because they can already push their media on almost every modern device.
The only people I can see being convinced to buy an Amazon tablet like this would be a die-hard Amazon fan that didn't already decide to buy a Nook or iPad. If Amazon had beaten B&N to market with a tablet, maybe they'd have a good shot. A tablet like this is really starting out life behind the 8-ball, though. It would be like Amazon deciding to sell a branded smartphone.
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Originally Posted by AGB
Amazon needs a device to help people with the current Chinese Fire Drill that is Android. People just want a device they can use. Amazon has media they want to sell, slate devices might be the market segment which will grow the most over the next few year and people want a company with all the content to tell them what device to buy. Best for Amazon to put the Amazon brand on it because of the Kindle success. It really should not be a hard thing to connect those dots.
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Amazon can sell content to anyone with any tablet (Android, Windows 7, and WebOS). Unless they can come up with something more unique than the Amazon logo to put on it, they stand a real chance of getting creamed in the tablet market. And it would be for
nothing, because they can already sell their media on all the popular platforms.
If they were going to produce a reasonably-priced device with a Mirasol display, I might be willing to believe it would be a success. But another "me too" tablet? I just don't think it's worth it.