[kjk]

http://speirs.org/blog/2011/5/4/on-ebook-pricing.html

Let me make this very clear: I know absolutely nothing about publishing. I don't know how deals are structured, I don't know about advances or geographical rights or anything. All I know is that I'm being offered one package of words in, usually, three formats - hardback, paperback and ebook - at three different prices.

I'm not unsympathetic to people trying to make a living in book writing or publishing. I merely note that any value proposition that includes within it something about "you, the customer, need to understand our cost structures and pressures" sadly contains the seeds of its own destruction.

Love the last line.