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Originally Posted by bhartman36
I'll believe it when I see it released. That image is the same stock Photoshopped image we saw with the other Amazon tablet story. And I'm still not convinced that producing their own tablet gives them anything they don't have by letting other people produce tablets to run their software on. If it's just a locked-down color e-reader, it won't have anything distinct against the Nook. If it's a full-fledged tablet, it won't have anything distinct against all the other tablets out there.
Where's the advantage for Amazon?
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have people learned nothing from the iOS device phenomena? Apple does not provide the best of anything; what Apple does provide is a brand people simply feel good about in a sea of option overload. It's the same logic for the existence of "value meals", special pre-defined coffee drinks in coffee houses, etc. These items are all to be had as individual options that actually can drive away people who simply don't like to decide or feel the might make a bad choice and maybe embarrass themselves. So a company that not only provides a trusted brand name but also relieves people of the need to decide will probably always be the choice of far more people.
Amazon needs a device to help people with the current Chinese Fire Drill that is Android. People just want a device they can use. Amazon has media they want to sell, slate devices might be the market segment which will grow the most over the next few year and people want a company with all the content to tell them what device to buy. Best for Amazon to put the Amazon brand on it because of the Kindle success. It really should not be a hard thing to connect those dots.