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Originally Posted by bhartman36
I'll believe it when I see it released. That image is the same stock Photoshopped image we saw with the other Amazon tablet story. And I'm still not convinced that producing their own tablet gives them anything they don't have by letting other people produce tablets to run their software on. If it's just a locked-down color e-reader, it won't have anything distinct against the Nook. If it's a full-fledged tablet, it won't have anything distinct against all the other tablets out there.
Where's the advantage for Amazon?
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I'm sure that Barnes and Noble is making some profit from the sale of the nook color, not to mention how successful the nook color has been in establishing Barnes and Noble as a distinctive brand. I'm sure that the nook color has directed customers (who would prefer a color ereader) away from Amazon, and essentially "locked" them to Barnes and Noble. This may be just a way to maintain their current success, and try and keep customers who are migrating to other forms of ereaders, with the advantage of gaining a profit off of the hardware itself.