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Old 05-04-2011, 12:07 PM   #10
kjk
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Posts: 3,408
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Join Date: Oct 2008
Device: never enough
Quote:
Originally Posted by =X= View Post
The success of the iPad is proof that usability is irrelevant. (btw this is no way a dig on the iPad).
Interesting timing-James Kendrick over at ZDNET (wonder what happened to his jkontherun/gigaom gig) just posted an article about it:

http://www.zdnet.com/blog/mobile-new...t-it-8221/2284

Quote:
Invariably, the reaction people have to the iPad is very different from that with other tablets. Apple has designed the iPad and its interface to be totally without intimidation. The iPad in use follows through with the marketing message that Apple gives: you just do things with it. No computing metaphors, no talk of all the different email services it can access. You will never hear the word “tablet” in an iPad ad.

You just do things with it, and consumers “get it”. Every time I’ve handed an iPad to someone they start touching icons and swiping the screen, and in seconds they are doing things with it, and totally ignoring everything around them.
Kendrick argues that it is instant usability that is directly responsible for the iPad's success.
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