I see that Joshua Tallent at
ebookarchitects describes his conversions as having been done "from the ground up" - I get that this means that he produces ePubs by writing xhtml code (as opposed to Word or InDesign, I suppose), but when he says he avoids using automatic conversion software like Calibre to produce .mobi files, he loses me.
According to his book, he uses Mobipocket Creator. What are the advantages to using that over Calibre, Sigil, or KindleGen? And what's the best Mac alternative to Mobipocket Creator?
Finally, when folks around here are writing code, are they using a text editor, or something more like Dreamweaver?