i usually have it with me at work to read during my lunch break but for the most part i only read it at home or if i'm travelling. when i had it on the train i didn't see any others and i also hung out at a chapters for a couple hours reading my kobo and walking around every now and then, again i was the only one with the device. i do feel weird with it sometimes, especially inside a chapters but other people that are there read books right off the shelves sitting in corners or against a window sill, books they haven't paid for yet are allowed to read in the store. at least i purchased my kobo and the books on it.
i don't get strange looks though and i think if i had to sit in a waiting room i'd probably use it, i work in an office where most people are tech savvy and have toys of their own.
so to answer the original question, no i do not hide my kobo but then again it doesn't go everywhere with me all the time. and i don't see the reason to hide it, most people are on a phone texting or reading or laptop or ipad so it's more common now than say 5 years ago if you had one.
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