[Dylrob]

New York (CNN) -- Andrew Kessler gets it. His first novel, "Martian Summer: Robot Arms, Cowboy Spacemen, and My 90 Days with the Phoenix Mars Mission," debuted at a time when the publishing world is floundering, bookstores are folding and eBooks are flourishing.

So the writer who spent three months embedded with NASA's mission control with unprecedented access to the Phoenix Expedition in 2008 decided his next venture would be more ambitious. He launched a bookstore in New York's trendy West Village and stocked it with just one book, his own.

You can read the rest here.