Quote:
Originally Posted by kennyc
I would agree with the first part, but not the second.
Sure. The exposure is part of marketing and can be useful, but I disagree that the pirate sites are a "lot of your potential audience" -- sure part of it but....
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There was some independent research a while ago that concluded that people who download unauthorised content spend 4 times as much on legitimate content as people who only consume from legal sources.
File collectors aren't going to buy anything, and neither are freeloaders. So that just leaves the people who download to try things out, see if they like them. So for the average for all downloaders to be 4 times as much, either the tryers are a much larger percentage than you would expect, or they buy a lot more than 4 times as much and that figure is dragged down by all the people who buy nothing.
Either way, it is a section of the market that is certainly worth going after. I don't get this idea that people reading it for free as an alternative to not reading it at all is a bad thing. And people who just collect files and never do anything with them? Even less to worry about.