Hi travelingsandy, welcome to MobileRead.
A nice first factor to consider regarding which ereader to buy is whether you wish to optimize long-run reading experience or apps and games and web browsing. It's a cut of the space of possibilities that's often easy to make, and it narrows the possibilities nicely. (There's no run-away favorite that handles both sides of that factor.)
Most people seem to favor the E Ink ereaders (Kindles, Sonys, Kobos, etc), especially those based on the latest version, Pearl, for long-run reading. The LCD-based ereaders (iPad, Nook Color, etc) shine for web browsing and apps and games.
There's lots more to consider, but the reading-vs-apps dimension can really help as a first cut to narrow the field.
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