Saw this article earlier,
http://www.theaustralian.com.au/busi...-1226045750756
It mentions a bit of book history I wasn't aware of, although maybe David Copperfield was originally published to support advertisements in magazines?
Quote:
"David Copperfield mocks characters who spend too much time reading Burke's Peerage," said Leah Price, a professor of English Literature at Harvard University. "Beside the text there were adverts for the latest edition."
Descriptions of Miss Mowcher, purveyor of wigs and cosmetics, appeared alongside adverts for "a ventilating head of hair".
Needless to say, it was a far, far better wig than they had ever donned and a far, far less sweaty head that it gave the wearer than he had ever known.
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If full screen ads appear in the middle of my books, I might consider downloading them for free and then stripping out the ads before reading.