The Kindle3 far surpasses the NookColor as an e-reader. The battery life is much better, the screen is easier on your eyes, it reads outdoors and in, it weighs about half of the NC, it comes w/ 3G for downloading books anywhere (including overseas; the Nook 3G can't even do that) it presents you with the books and not a lot of distractions, etc., etc.
The NookColor is an appealing little tablet however--I may pick one up as a side device, but I can almost guarantee I won't be reading on it. After 8-10 hours a day staring at a light-bulb (my laptop screen), I don't want to stare at another.
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