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A second thought occurred to me (sorry for repeat post but it didn't belong in my last post).
Netflix streaming (or even netflix + DVD) is the perfect model IMO for getting *some* revenue from people that would otherwise pirate. It's fairly priced and way easier than ripping DVDs.
I'm sure movie companies aren't liking how much money they make (they are certainly selling less DVDs) but I'm sure it has caused a large decline in copyright infringement. Why download 7 seasons of a TV show when you get it on Netflix streaming?
This is an example of pricing correctly and adapting to the real world, where the internet exists, and people want stuff for cheap.
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