Quote:
Originally Posted by GreenMonkey
And also. Remember that Apple is pushing to take a big hunk out of in-app purchases. Why depend on another company that wants to take a share of your money when you are big and powerful enough to do it yourself?
|
This right here has to be the reason.
Amazon stands to lose something like 30% of every book sold on an iPad through their app and it's very likely that Apple will do the same if people try to buy Amazon .mp3's (if Apple will even allow that--I'd be surprised, Apple tends to lock things down pretty tightly when they threaten iTunes).
If they can provide a competing tablet which draws away iPad's media users (if it offers Amazon Video, mp3, books, etc), then they might as well. Better profit margin on sales, additional sales, no loss at all. If they leave things as they are, they just continue to lose profit and possibly sales.