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Price is an important factor for me, especially as I'm on a low income, and I flat out refuse to pay for an e-book version that is more expensive than the paperback. I often go to Amazon via reviews and then if the book is under £3-4 I will give it a shot, I'm willing to pay up to £10 for more established authors or those I have read before.
This has meant, on occasion, that I have not brought a book from one of my favourite authors because of the price and instead borrow it from the library once it's available.
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