Thread: Should B&N change its name to Nook?
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Old 04-25-2011, 08:41 AM   #14
CHunter_Author
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Join Date: Jan 2011
Location: Bronx, NY
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Don't like that idea at all. Barnes and Noble is a strong name. The branding is not the problem. It's the high costs in overhead running and leasing the physical stores. Lesser stores to concentrate the buyers will be key.
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