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Well, a very pertinent question to choose for your first post, Monomatapa! Welcome to MR.
For what it's worth, I agree with you. I have very little influence on the opinions of the reviews, and the mag does err on the side of not buying into issues that it sees as clannish or faddish. I think it was purely technical aspects - the quality of the display, the build of the unit, the wireless and 3G connectivity - that won out for the Kindle. Even in just the short time since that comparison was written, the landscape has changed considerably (I'm referring specifically to Australia, but it's probably also true more broadly) in terms of features on offer.
I definitely agree with your point, myself. The Kindle - however good it might be technically - is still a loss-leader gambit for a single merchant that sells goods exclusively in a proprietary format. The market needs to be far more open than that, and I personally feel more open devices should be getting the nod in reviews.
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