Quote:
Originally Posted by Kiteology
While I wholeheartedly agree with you, study after study after study has determined that .99 (or .9) versus 1.00 does constitute a psychological "boundary" (for want of a better word). It is not so much being "fooled by it" as impulsively perceiving it to be substantially less than it actually is.
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The thing is that we are all aware of the study now and so the relevancy of the pricing is less meaningful. I priced my book at 1 dollar too
That is, back when I believed pricing books was the way to go, I think otherwise now of course.