Quote:
Originally Posted by Richard Herley
...(BTW I hate all this "99" nonsense -- is anybody fooled by it?)
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While I wholeheartedly agree with you, study after study after study has determined that .99 (or .9) versus 1.00 does constitute a psychological "boundary" (for want of a better word). It is not so much being "fooled by it" as impulsively perceiving it to be substantially less than it actually is.