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Price is a factor for me simply because I am not a picky reader. In any given month, there may be one or two releases by authors I know. And I don't always buy them---I do like Jodi Picoult as a rule, for instance, but her latest book did not appeal to me when I read the summary. It turned out my mother wanted it, so I bought it for her (she shares my Kobo account) but absent that, I would not have bought it at all.
So, if I am facing a situation where I want to buy a new book, don't have a specific title in mind and am just browsing, I will sort by price and start looking for a summary that interests me. If I find it at the lower price point, great, I will buy. If I don't, I will keep browsing up to the upper range of the price point I will tolerate.
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