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Free ebooks certainly do entice me to try new authors if they are in a genre I read and the description sounds interesting.
For paid ebooks, I look for my favorite authors then compare the ebook price to the price I can get it for new (usually Amazon) or used (locally). If the ebook is higher than the new price, I pass. If the ebook is close to the used price (within a couple of bucks), I buy the ebook version because of portability and I want to reward the author.
The only way I try new authors is:
1. Free ebooks
2. Library
3. Lent from a friend
This is for fiction only, my buying habits for reference books are different.
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