http://www.comscore.com/Press_Events...Percent_in_U.S
Quote:
The research also suggests that iPad ownership extends well beyond Apple’s most fervent consumers. Although a perception may exist that iPad owners tend to be those with a very strong affinity for Apple products, an analysis of the mobile devices of iPad owners indicates that may not be the case.
While Apple is indeed the most heavily represented OEM among iPad owners, its OEM share (27.3 percent) is only slightly higher than its share among all smartphone subscribers (25.2 percent). RIM accounts for the second highest percentage of iPad owners at 17.5 percent, but this number is well below its overall smartphone market share of 28.9 percent. Meanwhile, Samsung, LG and Nokia are all significantly overrepresented among iPad owners as compared to their respective shares of the smartphone market. In addition, 14.2 percent of iPad users had Android phones.
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I think this is interesting in light of all the concerns about "lock-in" to one app store/vendor. I do use several apps that work on both my iPhone and iPad, but there isn't a whole lot of crossover. And of course music isn't locked in at all anymore.
While this is good news for Apple that the iPad has broad appeal beyond its "fanboy base" (despite what some here think
), it is also good news for other vendors; perhaps brand loyalty isn't that strong a delimiter in terms of tablet purchases in the future.