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Originally Posted by IreneDelse
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True, however that is a European product being sold in another European country. I was referring to consumer electronics products first released in the US then in the UK, for those the 1:1 pricing rule seems to hold true more often than not.
Also note that the Gen3 is roughly comparable to the Sony 505 in terms of hardware but is priced at almost £100 more (at the current exchange rate). Consumer electronics items cost more in Europe, people here are used to paying more and companies set their prices accordingly.
Quote:
Originally Posted by charlieperry
It's not that hard to get stuff shipped across the Atlantic. They can't price them too highly in the UK market or else everyone will just import them instead.
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The reality is that the average person on the street simply can't be bothered with importing stuff. They'll pay the UK store prices or simply avoid the product if they think the price is too high.
Sure a few tech savvy people will do the research and import their Readers from the US (in the same way that a few gaming enthusiasts import consoles from abroad) but nowhere near enough to have any bearing on the retail price.