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My understanding is that in the U.S. there are set fees for scripts, largely based on type. In order to qualify to get those fees, you have to be a member of the Writer's Guild of America... there is a contract available that details (if you can find it) what you'll get. If you're not a WGA member, you're likely to get a much smaller fee... unless you're already famous, and then all bets are off.
(I probably should not have responded, since I don't know how it's run in the UK.)
If you don't already know someone on the inside, getting an agent would probably be a good idea.
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