Thread: Sony CLearance
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Old 04-19-2011, 05:57 PM   #12
Poppaea
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Quote:
Originally Posted by tubemonkey View Post
I get the feeling that Sony treats its ereader division as a hobby. I don't think they care what they price their readers at, nor do I think they care how many they sell. They're such a minor part of their overall business model and survival of the Sony Corporation doesn't depend on them.
I shouldn't think so, even more in my eyes the contrary is right. They were one of the first companies ever to produce ereaders and they are adamant to bring a new generation each year that virtually blows away the former generation. They not only incorporate the newest technologies but invent new ones, too, like the IR-touch. No other company can claim to do so.

And as for the price. Here were the readers are not subsidized by a book store all readers cost more or less the same. E.g. a PB 360° or the Bookeen Opus are 189€ and the 350 is 179€.

Last edited by Poppaea; 04-19-2011 at 05:59 PM.
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