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I personally like the reading methods on the NC. I've alternated using article view and double-tapping to enlarge, depending on the layout, and whether or not the article is "continued on" multiple pages out. You can also pinch-zoom as needed. The screen size works fine for me.
I've never tried NatGeo, but I read Popular Science and Men's Health on the device, and both are rather graphics-centric in places. I've also sideloaded PDF magazines and find them easy to navigate and read. So I suppose it's a preference thing. Maybe you just need a larger device for more screen space.
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