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I often will use reviews to help me make up my mind on something. I have a basic overall price range I stick to, and the quality of the work effects how high in that range I will go to. If something is very high in quality, likely to get me sucked in, I'll be willing to pay more than if it is something I just merely may like. So if I am at the review page, I've not decided if the price is too high or not.
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