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Another point, ever since the ipad came out, there's been some talk of interactive books, with the assumption that electronic books need to provide some "media experience" to compete with other forms of media.
I think that idea is totally wrong. Good fiction is good fiction, it demands perfection (no wires, no typos, no stilted dialogue, etc.) regardless of the medium. I don't think people watch TV or movies because they're shiny and they move, I think they watch those mediums because they found a lot of fiction that is polished and perfect in those mediums. Some background music and a badly patched together book trailer isn't going to entice me to read a book if the core product still isn't polished.
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