Thread: HarperCollins: 'Some heaviest book buyers no longer visit bookstores'
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Old 04-17-2011, 04:06 PM   #18
RockdaMan
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Quote:
Originally Posted by Janette55 View Post
And of course Kindle is mentioned as the ereader. Why do they have to mention a brand?
Because for their readers it probably represents best of breed...top sales...and biggest mindshare?

They do the same thing with tablets (always mentioning the iPad).
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