Thread: HarperCollins: 'Some heaviest book buyers no longer visit bookstores'
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Old 04-17-2011, 01:07 PM   #12
khalleron
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A couple of years ago Sony ran some TV ads featuring Justin Timberlake, but I haven't seen anything recently.

Most Kindle TV ads don't even tell you what a Kindle is or does -

http://www.youtube.com/watch?v=PERiTMZ626M

I don't really think the Kindle is so popular due to advertising as much as it's due to Amazon's ability to garner media attention.
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