Quote:
Originally Posted by Janette55
And of course Kindle is mentioned as the ereader. Why do they have to mention a brand? Or at least the top ones.
I don't hate Kindle, it wasn't the right one for my needs (Sony fit perfectly) but I wish that it wasn't the main one mentioned when ereaders are brought up in news, whether newspapers or others.
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They use Kindle because it is the most recognizable e-reader, at least here in the States. Before I came to this site I had no idea there were e-readers that were not a Kindle or Nook, so I'm guessing the average person won't know that either.
In fact, in the 4+ months I've had my Kindle, I have still not seen one ad (TV, online or otherwise) for anything other Kindle or Nook.