And of course Kindle is mentioned as the ereader. Why do they have to mention a brand? Or at least the top ones.
I don't hate Kindle, it wasn't the right one for my needs (Sony fit perfectly) but I wish that it wasn't the main one mentioned when ereaders are brought up in news, whether newspapers or others.
I hope it does widen the door and lets the big six realize that they need to rethink how ebooks are formated, proofread, edited, pricing and anything else (what planet am I on, I think somehow I must have left Earth

).