As an interesting note - if you live in an area with "round 2" Borders store closures - I just snagged a PRS-350 there for $108 before tax (mine is at the 40-60% off everything stage, last week it was $125). They also had the Kobo for $59, but I couldn't cope with the 5-way button for page turns and everything else that button does (kept hitting the center of the button when trying to pageflip) so I grabbed the Sony.
Just thought it was worth tossing out there - though I will also note that the employees there said some of the closing stores are not marking their eReaders down. Additionally - if you go in and the price is marked down some (behind the checkout, it wasn't marked down at all at the display on the floor at my store) - ask them if that is the lowest/current price - they still had the signs up to say the Kobo was $70 and the Sony was $125. When I expressed interest in eReaders, the person behind the counter said something along the lines of, "Oh, those prices are wrong, they should be 40% off the original prices."
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