Thread: Typos in ebooks
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Old 04-15-2011, 09:29 PM   #169
John the Miner
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John the Miner began at the beginning.
 
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Join Date: Mar 2011
Device: Eco e-reader
Ah, 1611mac! A man after my own heart.
My first introduction to electronic typesetting was late last century when the company I worked for (a Murdoch enterprise) put in paper tape readers to produce its papers in a cold type format. PAPER TAPE!
This technology had already been outdated for a couple of decades when they decided to resurrect the system from another of their newspaper concerns (we believed it had come from a bankrupt South Sea Island newspaper they owned and they had to keep it going for a while until something better (and cheaper!) came along.
The paper I worked for was touted as the state's most successful tabloid, outselling its nearest rival (a broadsheet) by thousands and thousands. They also made a point in saying, in the broadsheet, that it would never go tabloid.
However, when el momento de la verdad finally arrived, they had no qualms about closing the tabloid down and transforming the broadsheet into a tabloid.
I'll always remember that they had had a competition which had been running for weeks at the time, the main prize of which was a round-the-world trip. Of course, the suckers had to buy the tabloid to get an entry token to include with their entry so they had a chance to win it.
When we got the word on a Saturday afternoon that the paper (a Sunday publication) was going belly up, their last issue had the plea: "Don't forget to keep those cards and letters coming in, folks, if you want to win!"
Needless to say (although I'm saying it), nobody got to enjoy the promised trip, but the entries sure swelled the company's coffers by a goodly sum. Funny, that.
They informed the gullible public in a seven-line paragraph buried away on about page 36that the paper was closing down

Last edited by John the Miner; 04-15-2011 at 09:51 PM. Reason: I included the name of the person I was responding to in my post.
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