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To be honest, as consumers we don't get to decide what we pay for ebooks, so the real question is how much are you willing to spend? I've noticed most new books are between $10 and $15 in eBook format. This is more than a paperback book usually but less than a hardcover. So if you're willing to wait a year for the book to go into paperback, it's less expensive to get the paper version than the eBook. But it's about half the cost of a brand new hardcover, so there's that.
You would think publishers would factor in the cost of printing and distribution and remove that from the cost of the eBook, but they don't really. Same reason an album in iTunes cost $9.99 and a new CD at Best Buy costs $9.99: customers are willing to pay it.
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