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It's like the software folks who claim that every teenage warez d00d who has a copy of Photoshop would have bought the most expensive version at full retail price if he didn't have that pirate copy to put stupid captions on his Facebook pictures.
No, he wouldn't. Hell, even I don't pay full retail price for Photoshop and I use it professionally -- I've just been upgrading since version 4, which I bought at a retailer going out of business (and given how many versions I skip, I doubt if my collective upgrade prices add up to the full retail price of the current, and very sweet, version). He wouldn't have paid full retail price if he bought Photoshop, he wouldn't have bought Photoshop if he bought anything (PS Elements is much cheaper, for instance), and he's not doing anything more than putting stupid captions on his pictures anyway -- if he had to pay, he would have just used whatever came with his computer. So that warez d00d is not a lost sale to Adobe, and certainly not a lost $1900 sale ... but that's how they count it.
They also do things like counting the number of computers which have been sold, counting the total list price of all the programs that "should" be used with any given computer, multiplying those, subtracting that from the total sold, and claiming the difference is the result of piracy -- carefully neglecting the people running Linux, the people who just never upgrade anything, the people who only use email and drift aimlessly around the Web, etc.
It starts to make you wonder why bother trying to be honest with an industry which feels no compunctions whatsoever about knowingly lying through their collective teeth.
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