Quote:
Originally Posted by Steven Lyle Jordan
I agree that B&N should downsize to small (heck, comparatively tiny) stores and even Nook-accessed kiosks. It may not make much difference whether or not they change their name, unless B&N becomes embroiled in some kind of brand-damaging fiasco as it evolves/shrinks/collapses. But they can keep both names and simply emphasize one over the other, i.e. The B&N Nook Store, or Nook Store (a B&N company).
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Actually, since there actually will always be room for a couple dozen full-sized regional superstores B&N can keep the current name for those and go with B&N Nookstore for the B. Dalton-sized mall stores they need to evolve into.
The key thing is they need to stop expecting customers to come to them and start going to the customers; moving forward, small and ubiquitous is the way to go.