Thread: Should B&N change its name to Nook?
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Old 04-14-2011, 11:34 AM   #6
jbcohen
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Depends on how the company wants to be defined. Do they want to be defined by their popular electronic book reader and have customers think only of the reader or do they want people to think of books first rather than the reader. It seems that B&N chose the latter option.
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