Thread: Should B&N change its name to Nook?
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Old 04-14-2011, 10:00 AM   #1
L.J. Sellers
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Should B&N change its name to Nook?
Fortune magazine says B&N should change its name to Nook to capitalize on its e-reader brand success, in essence going from "bookstore to Nookstore."
I've never really liked the name Nook, but it makes more sense for a bookstore that hosts little reading nooks in all its stores. But Fortune also thinks B&N needs to downsize its stores and get rid of the non-shelf space. What do you think?

http://tech.fortune.cnn.com/2011/04/...-to-nookstore/

L.J.
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Last edited by dreams; 04-14-2011 at 01:50 PM.
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